Email marketing

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Shopify gives you the option of asking your customers if they wish to subscribe to Email Marketing.

The Options for this can be set in your Preferences / Checkout & Payment area of your Admin.

Log in to your Admin, go to Preferences > Checkout & Payment > Scroll to the bottom of the page and look for the "Collect Information for Email Marketing" section.

The Options are as follows:

Image:Emarketingoptions.PNG


  • Customer agrees by default
  • Customer disagrees by default
  • Option is disabled and hidden